From eCommerce to Multi-Channel to Omni-Channel: the retail journey in the Home Improvement sector

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A report looking at how early digital developments are impacting on the DIY and Home Improvement sector. It charts the progress from retailers launching eCommerce websites to the beginning of multi-channel retailing with services such as Click & Collect. It includes case studies on The Home Depot, Kingfisher and Dixons Carphone.


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